A six km long stretch of beach facing southeast into the Gulf of Thailand makes Hat Jomtien popular with windsurfers and water sports enthusiasts who appreciate its uncrowded waves and refreshing light winds.

Compared to the congested, unhygienic waterfront of nearby Pattaya, Jomtien beach is a haven of peaceful enjoyment of the seashore. In recent years a number of beachside hotels, bungalow complexes and restaurants have been built to accommodate the increasing numbers of tourists, many of them family vacationers.